Transforming Business in the Marketspace
نویسندگان
چکیده
This paper presents a study of how the business models of organizations are getting transformed in the Marketspace created by the Internet and WWW. We use a model comprising the four P’s Product, Price, Promotion and Placement and one C Customer Relationship. We study how these four P’s and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.
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